Interparking voted Brand of the Year by consumers in Belgium
Interparking has recently been recognised as Brand of the Year by POY International (Product of the Year International). This distinction reflects the day-to-day work carried out by our teams to improve the customer experience and to develop mobility solutions aligned with today’s urban needs.
The relevance of this award lies largely in the methodology on which it is based. The study combines brand perception with users’ actual experience. Thousands of respondents shared both their view of Interparking as a brand and their concrete experience of our services in their everyday journeys, offering a nuanced assessment of the alignment—or coherence—between our commitments and their practical implementation on the ground.
The results show that Interparking performs above average across several dimensions related to user experience and brand perception, notably in terms of attractiveness, innovation and customer satisfaction. We see this as the outcome of sustained efforts over time rather than the result of isolated initiatives.
Survey participants particularly highlighted the quality and reliability of our services, the relevance of our commercial offers, as well as the accessibility and availability of our customer service teams. These insights are closely aligned with our priorities and reflect the attention we give to users’ expectations in a constantly evolving mobility landscape.
This recognition does not represent an end point. It is above all an encouragement to continue our efforts in listening, innovation and continuous improvement. In cities facing growing mobility challenges, our objective remains to contribute, in a pragmatic way, to making everyday travel simpler and more accessible.
We would like to thank everyone who contributed to this recognition, our teams, partners, and especially our customers, for their trust and valuable feedback. Their input continues to guide us as we work towards better parking and mobility solutions, every day.
